In their own way: more productive, more creative, whatever their goal may be. That’s empowering people with products that allow them to do things they couldn’t do otherwise. And I also fully realize that I am not one of them, I have a role. But I have great appreciation for the political process and the elected people who serve us. Technology is able to tackle the biggest problems that affect humanity. Outside of comments on climate change and coding, Cook also touched on his opinions on the political process and political climate: So I’m not against it, but that’s how I look at it. VR is for set periods, but not a way to communicate well. But I don’t think you want to live your whole life that way. It’s something you can really immerse yourself in. And I’m really not sure the average person can tell you what the metaverse is,” he explained.Ĭook also reiterated one of his most common thoughts, which is that virtual reality can be good, but it’s not a way to “live your whole life.” “I always think it’s important that people understand what something is. As other companies, such as Meta itself, double down on the term, Cook believe that the average person likely doesn’t even know “what the metaverse is.” More interesting, however, is Cook’s comments on the metaverse. ![]() Like I said, we are really going to look back and think about how we once lived without AR.” Imagine suddenly being able to teach with AR and demonstrate things that way. “I think AR is a profound technology that will affect everything. “AR apps are already in the App Store, but the possibilities will go much, much further,” Cook told Bright. Regarding AR, Cook explained that while there are already a number of different AR apps on the App Store, there’s room for the technology to “go much, much further.” He said: ![]() As we’ve come to expect from interviews with Tim Cook, there’s a focus on augmented reality, the importance of people learning to code, and climate change. As he continues his travels through Europe, Apple CEO Tim Cook has sat down with the Dutch news outlet Bright for an interview.
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